About
Plant Based Heroes is the only nationwide distributor 100% dedicated to plant-based brands.
Since 2014, the Plant Based Heroes team* has paved the way for the growth of many famous plant-based brands in Ireland. Thanks to our combined 43+ years experience, an extensive global network and our proven track record, we hand-pick a selection of winning brands from across the globe, so that your customers can choose delicious plant-based options, more often.
*(formally Art of Zen Foods)
Suppliers to
- Independent retailers
- National grocery retail
- Food service operators
- Wholesalers
- Consolidators
- Corporates
What we offer
Range optimisation
Based on your consumer target and your current offering, we are happy to suggest the right additions to your range, so that you can appeal to more consumers, more often, improving your bottom-line.
If we don't have the solution you need, we are happy to try and source it for you.
Distribution
- Full national distribution & consolidation service
- Chilled, frozen, ambient
- Key Account Management
- Reliable, safe and cost-efficient
- Logistics, warehousing and RH&D
HSE Approved storage facility - HACCP Certified
- Health & Safety Regulations
- EDI
- Customs & Imports
- Order Picking
Brand activation
- Brand strategy
- Merchandising
- Advertising
- In-store tastings
- Trade shows
- PR
- Social media mgt
- Influencer management
- Competitions
- Promos
Meet our founders
Balancing people, planet & profit
As the nation's leading plant-based distributor since 2014, the Plant Based Heroes team has always been 100% plant-based and purpose driven. We believe balancing planet, people and profit should be a priority for every business, every day.
Our guiding values
Innovation
We search the globe (virtually as much as possible) to find you the leading plant-based brands that will inspire your customers to make delicious plant-based choices, more often.
We strive to find you brands that offer the least compromise on taste and texture, whilst delivering the best health benefits & the least impact on the planet.
Sustainability
We made the decision to only carry plant-based brands, because eating less meat and dairy is the single biggest action we can all make in terms of having a net positive impact on our food systems and on the planet’s health.
We are constantly looking at ways of improving how we do business, in order to balance people, planet and profit.
Current projects include a transition to more environmentally friendly vehicles.
Customer success
We understand that your success comes from having delicious plant-based products at the right prices, delivered on time and in perfect condition.
Our sourcing, key account management and customer service teams aim to raise the bar with each action we take.
Partnerships
The food business can be challenging. Taking a fair and balanced approach to everyone in the supply chain matters.
We strive to ensure that consumers can be offered a fair price, whilst our customers can make a fair profit margin.
We only source from brands that have an ethical approach to business.