About

Plant Based Heroes is the only nationwide distributor 100% dedicated to plant-based brands.

Since 2014, the Plant Based Heroes team* has paved the way for the growth of many famous plant-based brands in Ireland. Thanks to our combined 43+ years experience, an extensive global network and our proven track record, we hand-pick a selection of winning brands from across the globe, so that your customers can choose delicious plant-based options, more often.

*(formally Art of Zen Foods)

Suppliers to

  • Independent retailers
  • National grocery retail
  • Food service operators
  • Wholesalers
  • Consolidators
  • Corporates

What we offer

Range optimisation

Based on your consumer target and your current offering, we are happy to suggest the right additions to your range, so that you can appeal to more consumers, more often, improving your bottom-line.

If we don't have the solution you need, we are happy to try and source it for you.

Distribution

  • Full national distribution & consolidation service
  • Chilled, frozen, ambient
  • Key Account Management
  • Reliable, safe and cost-efficient
  • Logistics, warehousing and RH&D
    HSE Approved storage facility
  • HACCP Certified
  • Health & Safety Regulations
  • EDI
  • Customs & Imports
  • Order Picking

Brand activation

  • Brand strategy
  • Merchandising
  • Advertising
  • In-store tastings
  • Trade shows
  • PR
  • Social media mgt
  • Influencer management
  • Competitions
  • Promos

Meet our founders

David Reilly

Founder & Managing Director

In 2014, David setup Art of Zen Foods, Ireland's first dedicated plant-based food distribution and brand activation company.

Partnering with Violife and Follow Your Heart brands, Art of Zen foods built the dairy-free cheese category in Ireland, from zero to €2 million retail sales in 2020.

Following the acquisition of Violife by a major multinational, it was time for something new. We have taken the time to find & partner with the very best challenger brands, to build a stellar team and are setting out with even bigger ambitionselcome to Plant Based Heroes, the future is plant-based

When not at work, you can often find David in a cage, on the mat or lost in the wilderness, the former two having something to do with Martial Arts.

John O’Connor

Commercial Director

John has been a pioneer in the Natural, Organic food business since 2003, and brings a wealth of knowledge, experience, and passion from across the U.S., U.K., and Europe.

Working closely with hundreds of brands, from emerging start-ups to some of the largest global FMCG companies in the world,
his most recent experience was developing the Follow Your Heart business in the U.K. & Europe. It was here that he met David and Therese, and now joins them in the Plant Based Heroes adventure.

John and his family made the move from California to Cork in 2016 with the decision to raise their children here in Ireland. When away from work, you can find John walking with the pooches, kayaking, shooting hoops with the kids, or trying hard not to get the high score on the golf course!

Therese Andersson

Operations Director

While visiting her parents in Sweden in 2012, Therese stumbled upon a local dairy-free cheese brand and fell in love with it.

A great Dairy-free cheese was yet to arrive to the island of Ireland, and the products available at the time were poor substitutes and in scarce distribution.  But that was all about to change...

In 2014, Therese helped setup Art of Zen Foods, Ireland's first dedicated plant-based food distribution and brand activation company. Today Therese heads up Customer Service and Operations

When she’s not busy delivering our exemplary customer service levels, you'll find Therese enjoying Ice Hockey, Cross Country Skiing and a sneaky bit of Harry Potter!

Balancing people, planet & profit

As the nation's leading plant-based distributor since 2014, the Plant Based Heroes team has always been 100% plant-based and purpose driven. We believe balancing planet, people and profit should be a priority for every business, every day.

Our guiding values

Innovation

We search the globe (virtually as much as possible) to find you the leading plant-based brands that will inspire your customers to make delicious plant-based choices, more often.

We strive to find you brands that offer the least compromise on taste and texture, whilst delivering the best health benefits & the least impact on the planet.

Sustainability

We made the decision to only carry plant-based brands, because eating less meat and dairy is the single biggest action we can all make in terms of having a net positive impact on our food systems and on the planet’s health.

We are constantly looking at ways of improving how we do business, in order to balance people, planet and profit.

Current projects include a transition to more environmentally friendly vehicles.

Customer success

We understand that your success comes from having delicious plant-based products at the right prices, delivered on time and in perfect condition.

Our sourcing, key account management and customer service teams aim to raise the bar with each action we take.

Partnerships

The food business can be challenging. Taking a fair and balanced approach to everyone in the supply chain matters.

We strive to ensure that consumers can be offered a fair price, whilst our customers can make a fair profit margin.

We only source from brands that have an ethical approach to business.